How Similar is TOO Similar in the Great Agent Hunt?

Research agents for even a short while and you're almost sure to come up with two competing bits of wisdom: 

LOOK FOR AGENTS WHO REP THE BOOKS MOST LIKE YOUR OWN!

vs

AGENTS WON'T TAKE ON WORK TOO SIMILAR TO WHAT THEY ALREADY REP.

Guess what? BOTH these contradictory statements are true! ....Yayyy??

Of course you want to pick an agent who does the kind of books you do, and hopefully reps some authors you admire. . . but yep, that agent will likely decline if the books are too similar. I wrote a post way back in 2011 about WHY agents can't take on work that competes with what they already rep. It's all still true, so I won't rehash it here. We know the WHY. But how can you tell if your book falls into this problematic area?

A quick way to decide if your book might be too close to what an agent already reps: If you break your book and the comparable book(s) down into general CATEGORY, TONE and THEME - TWO of these can match. But if all three overlap, it's probably too close.

In other words: 

I could rep two funny picture books ... but not two funny picture books about Ninjas. I could rep two picture books about Ninjas, if one was funny, while the other was non-fiction/factual. I could rep two funny Ninja books... if one was a picture book and one was a middle grade. (That isn't to say that there isn't room IN THE WORLD for multiple funny picture books about Ninjas, btw... just that I personally would feel uncomfortable repping all of them!)

In the case of something like "heartfelt middle grade fiction about girls growing up" - where there are certainly lots of great books that seem to overlap... the differences might be more subtle. I rep both Linda Urban and Kate Messner, for example - two great authors, both sometimes writing in a similar space - but you wouldn't confuse CROOKED KIND OF PERFECT with BRILLIANT FALL OF GIANNA Z. You just wouldn't. On the surface there are similarities, but there's a difference at the bone. 

So if you're researching an agent who reps what you write... and you've thought about the chart and you see the surface similarities but you still think YOUR difference is different enough... you might as well try querying the agent... why not, right? Nothing to lose. Nobody is going to be mad at you - the worst that can happen is, you get a rejection, and that isn't anything to lose sleep over.

Does this make sense? Helpful, or have I muddied the waters even further?

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All About the Offer Etiquette (And How to get a Fast Pass!)

You're querying, and you get an offer. NOW WHAT?

GOOD IDEA:  If you get an offer of representation, and it's an agent you would not be sad to work with*, you should absolutely let the other agents who have the full or partial** know, to see if they want to read quickly and maybe hop on board the Offer Train. You might phrase it something like: "Thanks so much for your interest in AWESOME MANUSCRIPT! I've had an offer of representation, and I've told the offering agent*** that I need a week**** to get my ducks in a row. So if you are also interested, could you please let me know by [a specific date a week or so from now]?"

PROBABLE RESULT:  This will always get me to take a look at the ms if I haven't already, or to read faster if I'm already reading. However, it will also have me reading toward NO. In other words, unless I absolutely flippin LOVE this book, I will pass rather than get into a beauty contest over it. I can't make somebody Revise and Resubmit if they already have offers, after all! The good news is, you can safely assume that anyone who DOES end up entering the fray at this point really is keenly interested in the book.

* BUT WHAT IF I DON'T WANT THE FIRST AGENT?  IF on the off-chance you query somebody, they offer, and then when you speak to them you realize that you don't share a vision for the book at all and you really would be sad to work with them -- I STRONGLY SUGGEST you simply and graciously decline their offer but DO NOT let the other agents know and make them rush. You are more likely to get a thorough read and a fair shot if the agents aren't being rushed.

** BUT WHAT ABOUT THE PEOPLE WHO ONLY HAVE QUERIES?  Say it's the same situation as above, but you also have a bunch of just-queries out there who haven't had time to even possibly request a full -- by all means, feel free to reach out to them as well and see if they'd like to see more. Something like: "I know you might not have even seen this query yet, but I wanted to reach out to you because I've had an offer of representation. If this query seems like something you'd be interested in, I can give you a week with the full. Otherwise, no worries, I understand you might not want to rush!

Again, I will probably glance at the query and decide in a split second if it seems worth my time to pursue. Usually I will step aside, but sometimes, rarely, I'll decide to get the full and then it is the same deal as above. Happy to read, reading fast, but reading toward No.

*** BUT WHAT IF THEY ASK WHO THE FIRST AGENT IS? Well then, you tell them, if you want to. It's not a trick question. I've said it before and I'll say it again -- I ask for three reasons: 1) I'm curious/nosy. 2) I'm interested in who my competition is -- I'm friends with a lot of agents, and if you've also queried a colleague and I honestly think they'll be better for you, I'd probably stand aside (or else offer myself but say something kind like "you really can't make a bad choice here" while inwardly seething at my frenemy. JUST KIDDING. Or am I?) and 3) I want to make sure it's not a schmagent or scamster. I like writers and I don't like people who dupe them!

**** BUT IS A WEEK ENOUGH TIME??  You can keep the first agent on the string for a week, even week and a half, no problem, totally normal. Two weeks, OK, if there's a major holiday or BEA or something involved, but they'll start to get a little antsy. Anything longer than that -- or if you have a "firm deadline" then extend it -- and they'll very likely feel like you are just out there using them as bait to fish for "better" offers. That's an ugly feeling. After all, they did everything right - they read quickly and had an offer for you with no fuss or muss -- why are they getting treated like a chump?

I've gotten an "I have another offer of rep, please let me know if you're interested" email at all kinds of inconvenient times: While on Hawaiian vacation. At an SCBWI conference. At the Bologna Book Fair. During Christmas break. Guess what? In all those cases, I was able to read and come to a decision within the given time. It's not rocket surgery. Believe me -- if these other agents really want to work with you and your book, they can figure it out in under two weeks.

TERRIBLE, HORRIBLE, NO GOOD, VERY BAD IDEA:

LIE

I recently got a query from somebody. An hour later, I got a note saying, basically, "I have an offer of representation, but I really want to work with YOU! Can you read immediately?" AN HOUR? Well that's extremely odd, and a glance at the query told me it would have been a pass for me in any case, so I wrote back something like, "This is not a great fit for me, so I'll stand aside, but congrats on the super-speedy offer! Wow!"

I then immediately told a colleague on gchat about the odd exchange -- not naming names or anything, just "Hey, this really weird thing happened at work today."  She looked through her inbox and found the exact same situation, with the same hour-later update, from another day. We told another colleague via email. She found the same query, same update, but with a few key words changed, from the week before. Say what?! That went out to an agent list-serv. Within a half hour, we'd found twenty or so different agents who had had the virtually the same query from five different "aliases," each of whom "had an offer" an hour later and wanted a quick response. All of us passed. Some of us had asked the person "who made the offer?" and the response was nebulous.

WHAT THE. Is somebody telling people this is how to query? Is it a maddening new micro-trend, or just one person with a lot of email accounts trying to be clever? Either way, STOP IT. And YES, we talk to each other.

Yeah I know. I shouldn't really have to tell a bunch of grown-ass adults that LYING IS A NO-NO, and a bad way to start a relationship that is meant to be based on trust, but. Apparently somebody out there is giving the verrrrry bad advice that writers should try and game agents. I could give you a laundry list of reasons this is a super bad idea, but I am pretty sure the perpetrators of this piece of dubious "wisdom" will never read this, and all of YOU are smart enough to put it together on your own.

Now carry on, and may your offers of representation be plentiful!  :-)

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The Revise and Resubmit Shuffle

I get a lot of #AskAgent questions about the ol' "Revise and Resubmit" -- so I figure I'll tackle them all here, and if you have more you can put them in the comments.

Q: "I've heard "R+R" or "Revise and Resubmit" -  but what does it mean?" 
A: It means that an agent has read the author's full manuscript, and while they are not ready to commit to offering representation, they see potential in the author or the story and they are willing to provide notes and an opportunity to, well . . . Revise and Resubmit. ;-)

Q: "How can I tell if the agent is just giving general feedback as they might with any nice personalized rejection, or if they really want to see the book again?"
A: Every agent works differently, but to my mind there are three types of rejections:

*Impersonal - A form letter - might be long or short, but ultimately, there's no feedback, nothing personalized to you specifically, just a kind "not for me, thanks."
*Personalized - Notes you/the book by name - says a nice thing (or a few) about the manuscript, maybe notes a problem (or a few), but is a no all the same.
*R+R - clearly took some time to write, gives extensive notes on the strengths and problems with the manuscript, perhaps there is even a phone call to discuss, and there is an invitation to resubmit explicitly stated.

Q: "But what if I don't agree with their notes, or don't want to revise?!"
Then you say something nice like "thanks for taking the time to write this!"And then don't fret about it. That's fine. Nobody is forcing you to take the advice or to resubmit! (Though you might find that the advice gets better the more you let it settle in your brain... so don't burn the email or anything.)

Q: "How often do you give a "Revise and Resubmit"? 
A: They are pretty rare. Of the hundreds of queries I get, I reckon I request about 5% fulls. Then about 5% of the fulls I read will result in an R+R. Some of those people will choose to revise, some won't. Of the ones that do revise, I still might ultimately turn down for any number of reasons . . . but if they've taken the notes on board and done a great job, I'd say they are likely much closer to getting representation if not from me, then from somebody else.

Q: "I've heard writers call R+R's "The Slow No" -- they say this is just a nice way to reject somebody, and there is little chance the agent will change their mind once you revise."
A: This is quite wrong. I do not give extensive feedback unless I really do see great potential in the book, and I do NOT say that I want to read it again if I don't really want to read it again. I mean - no. Never. I just can't spend extra time thinking about or looking at things I don't like, and I wouldn't string anyone along in this way "to be nice" because I don't think it IS nice to string people along!

Q: "But come on, get real, have you ever actually SIGNED somebody after an R+R?"
A: I have signed several authors after an R+R, in fact. These are authors who took the feedback I gave and really ran with it -- not just giving a micro tweak here and there to their manuscripts, but really doing awesome full-on revisions that took their books from "promising" to "OMGAMAZING." I had no idea if these folks could really revise, or would want to revise -- but I am so glad they did, and so proud of them and their books!

Q: "OK but what if we decide to write a totally different book instead. Should we query you again, or avoid since we never did that R+R before?"
A: In my opinion, if I've ever had a full of yours in the past and given any personalized feedback (not just an R+R), and that feedback resonated with you, you should definitely try me again on your next book. I have offered authors rep on the second or even third book they've queried. Sometimes an author's earlier work was good but just not quite there -- but they get better and better, and I am always pleased to see these names again the next time! (That said, if you thought my advice was lousy or something on the first book - you might try another agent at my agency for the next one.)

Q: "You responded to my full two years ago and I still haven't finished the revision. Is there a time limit? How long should this take?"
A: There's no time limit. It takes as long as it takes, and I'd rather you take it slow and do a smashing job than rush and half-ass it. . . don't worry about me, I've got plenty to read. Of course I may check in from time to time to see how it's going -- no pressure, just sometimes it's hard for me to forget about a character! :-)  If you think it would help to give yourself a fake deadline, try 4 months. But don't break your neck over it.

Anything I forgot to ask myself on your behalf? Ask away!

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Pour with Confidence

ONE DAY, in my early 20's, I was visiting a friend who worked in a pub. It was mid-day - there were a few customers eating sandwiches and having beers, but no other employees. Suddenly, her phone rang. It was a family emergency - she had to leave! She looked around - realized there was nobody to cover her. She tossed me the keys - showed me how to ring the register - and left me to cover the rest of her shift. Well.

This was a beautiful day in the French Quarter of New Orleans. Bars there don't just stand empty - soon enough some tourists came in, and some regulars - a couple of people I kinda knew, but mostly strangers. I'd never worked in a bar or a restaurant, but there I was, suddenly in charge - so what could I do? I had been to theatre school. . . so I acted like a bartender. I chatted. I poured beer. I mixed drinks. The thing is - mostly people ask for either beer, or for things with two ingredients - Jack and Coke. Gin and Tonic. Easy peasy! If something came up I didn't know, I'd turn my back for a minute and cheat with the Mr Boston's book.

When a tap ran out, I called that one "out of order." When the ice ran low, I filled a bucket. When the lemons ran low, I chopped up some more. When somebody asked about food, I scurried back to the kitchen to tell the (surprised, but not easily ruffled) cook.

You've heard the phrase "fake it til you make it" -- well, that applies here. Nobody KNEW I had no clue what I was doing. So I pretended I DID know what I was doing. Not only did I pretend I knew what I was doing - I pretended I was GOOD at what I was doing. And guess what? NOBODY FIGURED IT OUT.

They gave me a job. Somewhere along the way, I actually did learn not only what I was doing, but also, how to be pretty good at it. Soon enough, I was training new bartenders. And I taught them my trick: POUR WITH CONFIDENCE. 

The biggest mistake that most brand-new, totally un-trained bartenders make is . . . they are hesitant. They touch the bottles like they are about to break, and pour like they are pouring into a dainty dolly cup at a children's tea party. When they do that, customers totally pick up on it, even if it is subconsciously. When customers feel like they aren't in good hands, they get skittish. A hesitant or weak bartender will get fewer or lower tips, and they'll certainly have less fun on the job.

So even if you ARE new, pretend like you know what you're doing. Stand up straight. Look customers in the eye and smile. Actively listen to what they are asking for. Grasp the bottle firmly, and pour like you mean it. Give them what they want with a minimum of fluster and a bit of flourish.

I hear what you're asking. "OK well, thanks for the trip down memory lane, weirdo, but what does this have to do with ME?" Well, my little chickadees, the same principle applies to approaching agents.

If you were a bartender, you probably wouldn't introduce yourself to a new patron by crumpling up an old dishrag and throwing it at them, or by creeping up to them and bursting into tears. Those would be BAD INTRODUCTIONS. So. Begin as you mean to go on. When you are approaching an agent - DON'T say "I don't really know how to write a query" or "I don't know how to be a writer" or "I'm not really a writer" or anything of the kind. I get this all the time. Daily. But I mean - hello, this query letter is all I know about you.

If you treat the query letter like a professional introduction that it is, I'll accept it. If you tell me you're a writer, I'll believe you. If you tell me you're "bad at queries" or "not really a writer" or "a clueless newb". . . well, I'll believe that. Is that really what you want me to believe?

Obviously there is such a thing as going overboard. If you say "this book will make your dreams come true!" or "I'm the second coming and a rock star rolled into one!" or "you'll be making a huge mistake if you pass THIS up" or similar . . . well that's just being a big-headed jerk-slash-crazyperson.

Don't be over the top -- but DO be confident and professional, even if you don't exactly FEEL those things. If you can do the wordy equivalent of standing up straight, looking the agent directly in the eyes, smiling, and giving them what they're asking for with a minimum of fluster and a bit of flourish. . . well, you may or may not get an agent this time, but you will both project and get respect.

Pour with confidence and get those tips, babies!

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Drama Llama Rejectorama

Let's be honest: We all want to work with people we personally enjoy. I'm not saying you need to be BFFs with your co-workers, but if given the choice, we'd all want colleagues who are not only good at their jobs, but are also kind and pleasant to communicate with.

Luckily for us as agents and authors: We often ARE given the choice.

I have an amazing group of authors who I love hearing from and talking to... and I got to choose them (and they, me). There are certainly people I haven't offered representation because, based on my communication with them and/or their online presence, I felt like they might be a thorn in my side. I don't WANT a thorn in my side, thanks.

To that point: Yes, your professional and courteous communication matters. And yes, even if your blog or twitter gets very little traffic, if it exists as a public thing, it isn't invisible. Agents and editors will look you up and see what you say online. If you come off as an negative jerk who can't stop complaining about life or how dumb agents are or how unfair the publishing industry is (for example)... well, it's just not very inspiring. It doesn't make me think "oh wow that person would be a pleasure to work with."

Everyone has a bad day, I get it. And I do believe that there is value in "telling it like it is" and not being a freakin' Pollyanna every minute if that is not your style. But come on. If EVERY SINGLE TWEET OR POST is horribly grim/depressing/ranty/unkind... what will the personal conversations be like?

(This cuts the other way, as well -- If authors don't like the advice an agent gives on their blog, or the way an agent treats people on social media, or whatever, they should certainly avoid querying that agent!)

I don't want this to seem like a conspiracy theory. Agents aren't lurking around SPYING on you or anything. But if I'm interested in possibly repping somebody, I sure as heck look them up online. If I see an interesting, generally upbeat, sane, smart and fun-seeming individual, I'm more likely to want to take the conversation to the next level than if I see an awful crabby complainer (or drunken Nazi, or similar).

Even if somebody is a good writer, I'd never want to take them on if I thought I'd dread getting emails from them, that'd be a nightmare. There is enough drama and heartache in the world (and in this business) without purposely inviting emotional vampires in.

I AM NOT YOUR LLAMA.

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