Wednesday, February 23, 2011

A Very Sad Day

I'm heartbroken to report that my beloved friend and client Lisa (LK Madigan) passed away this morning.

Lisa was not only a dear friend but a truly remarkable writer. I had the great privilege to help bring two of Lisa's books into the world, and I hope that through those stories, many many more readers will have a chance to be touched by Lisa's brilliance, humor, heart and generosity of spirit in the years to come.

I know that many of you knew Lisa, at least online or through her books, and had her in your thoughts during her illness. She cared deeply about her readers and her community of writers, and I feel certain that your support and good wishes meant, and continue to mean, a great deal to her and to her family. And to me, as well.

Plans for a memorial will happen in the coming days and weeks. Meanwhile, I think that Lisa would encourage you all to give great big hugs to your friends and family, and follow your dreams, as she did.

Thank you all so much, and please take care of yourselves.

Love,

Jennifer




For more about LK Madigan, please visit her blog.  For the adorable story of her first book deal, go here. For the possibly even more adorable story of her long-awaited Mermaid Book, go here.  For the entries where she memorably channeled Tim Gunn, go here.  For an interview where she dishes about the Morris Award and more, go here.


To buy FLASH BURNOUT or MERMAID'S MIRROR, follow the links or visit your local independent bookstore.

Monday, February 21, 2011

Crafting the Editor Submission List

I often get asked how agents create editor submission lists. I can't speak for everyone, of course, but from where I sit this is almost like a puzzle or game, and while I enjoy doing it, it is not always exactly simple.

First you must know that an "imprint" is a division within a large publisher. Various imprints specialize in either different styles of book, or a particular editor's own aesthetic. Like, for example, Simon Pulse is almost always going to be highly commercial, edgy YA fare. Puffin is almost always going to be paperback reprints. Little Simon is always going to be board, pop-up, novelty and picture books for the PreK-K crowd. Arthur A Levine books might be anything from Picture Books to YA, but will almost always be special, literary books with something of a timeless feel.

You can get to know the types of books each imprint publishes by looking them up online of course (here's a list of all Penguin imprints with each one's history, and here's a list of Harper childrens imprints) - but to my mind, nothing beats spending a lot of time in the bookstore or library and keeping your eyes peeled for the publishers colophon (fancy publishing word for logo) on the spine. You will see, as you read more and more and pay attention to who publishes what, that most imprints really do have their own discernible style. 

Here are some examples of children's and YA imprints, by publisher.*
Macmillan - includes FSG, St. Martins, Feiwel&Friends, Holt, Roaring Brook, Tor among others

Penguin - includes Dial, Dutton, Putnam, Viking, Razorbill, Puffin, among others

HarperCollins - includes HarperTeen, Katherine Tegan Books, Rayo, Balzer&Bray, among others

Random House - Knopf, Bantam/Delacorte/Dell, Schwartz&Wade, Wendy Lamb Books, RH Kids, among others

Simon & Schuster - Atheneum, McElderry, Little Simon, Beach Lane, Pulse, among others.

Scholastic - AAL, Scholastic Press, Orchard, among others. 
Then there are places that I consider "one-and-done", where the editors seem to work together more and don't really have significant divisions, including Candlewick, Bloomsbury/Walker, Chronicle, Egmont, Hyperion, Little Brown, Flux, Sterling, Sourcebooks etc. They might have different lines for different types of books (like Sourcebooks Fire YA line, Little Brown's Poppy line or Candlewick Sparks early readers) but those don't quite constitute their own departments with their own dedicated staff.
Within each imprint there may be anywhere from one to a couple to a conference-room-ful of editors. Every one of those editors have different tastes and specialties.  There may be only one editor at an imprint who likes fantasy, or nonfiction, or whatever it is, or there may be several. We want to target the book not just generally ("This seems like a Knopfy kind of book") but also specifically (Who at Knopf is looking for a book like this? Whose taste would this suit? Who has something too similar in tone already?). That is why it is so important for an agent to know not only the style of each imprint, but the tastes and preferences of as many editors within each imprint as possible.

Some publishers allow simultaneous submissions to multiple imprints, some do not. But actually, even when it is theoretically allowed, it is not a practice I am personally fond of. Unless there is some pressing reason to submit a project to two imprints at once, they both won't be able to offer, so I feel like that can just cause bad blood and political wrangling that is not worth it.

Still, even if one can only submit to one editor at an imprint at one house at a time, that is still a lot of imprints, right?? RIGHT???  Welllll... not exactly. Because we also have multiple PROJECTS going out at once. I personally try hard not to send two projects to the same editor at the same time because I don't want to "burn them out" (though frankly sometimes it is just unavoidable). This might be my own personal issue - I feel like it is really hard for anyone to seriously consider two projects at once. What are the chances that they are really going to buy both of them?  My projects have enough competition from the outside world, thanks, I don't need to create my own competition.

I also hate to send the exact same kind of project to an editor in quick succession. I feel like, if they reject a paranormal romance from me, and then the following week I come back to them with another paranormal romance, that is likely to elicit a big sigh.

And, if you are talking about a non-debut author, they might have existing relationships with certain houses or editors. Perhaps their editor moved to a new publisher... Or perhaps their publisher declined to make an offer on a certain manuscript... these scenarios can certainly affect the list.

As I am sure you can see, that means that the available-editor list is getting smaller and smaller. Let's say I have two fun fantasy projects going on at the same time, and I don't want to repeat any editors. One of them might go out to 8 editors and sell right away (yay!) but the other one goes out to a different 8 and doesn't. I end up going a second round of editors, or even a third. Eventually I am going to run of editors. And if during that time another big fantasy project comes along, but I still have project B out with a bunch of folks, and I just sent project A out not so long ago... Yeah. Gets a bit intricate.

Now if you'll excuse me, I have to get back to my list-making hidey-hole!


*ETA: this list of publishers & imprints is for example only, and is by no means exhaustive. And I am referring only to USA children's book publishers.

Tuesday, February 15, 2011

How Slow Can You Go?

At the writer's conference over the weekend, I dazzled (or possibly terrified?) attendees with stories about just how long some books take from the point of selling them to the time they actually appear on bookstore shelves.  Especially picture books (though all aspects of publishing can be slow.)

I know folks who have waited 3, 5, 7 or more years for a bought-and-paid-for book to be published, because the publisher couldn't choose an illustrator, or the chosen illustrator had other things on their plate, or the first (two) editor(s) left the company, etc etc. You just never know how long a book will take and it depends on numerous variables that are mostly totally out of the author's control.

Quick example from one of my own clients. Keep in mind that none of these is especially slow or unusual. I just think it is interesting because the one I sold first is coming out last:
  • In early 2008, I sold a picture book called OVER AND UNDER THE SNOW by Kate Messner. It will be on shelves in time for Christmas of 2011. (4 years, 1 editor)
  • Some months later, in Spring 2008 I sold a chapter book called MARTY McGUIRE by Kate Messner. It will be on shelves this coming May, 2011  (3 years, 3 editors)
  • Some months later still, in Summer of 2008, I sold a middle grade novel called BRILLIANT FALL OF GIANNA Z. by Kate Messner. It came out in hardback in early Fall 2009, won the EB White Readaloud Award in spring 2010 and appeared in paperback in Fall 2010. (1 year, 1 editor)
Anyway, after the presentation a nice man came up to me and asked a question. "Why, in this age of modern technology, do books take so darn long to come out?"

At first I will admit that I was a bit brusque with him. "That's just the way it is. Because." I said. But really, there are lots of reasons, and I know some of them. So I thought it might be nice to share them with you so that man will not think that I am always such a big meanie.

The Joy of Sketch

I love illustrators. But they are involved in the making of a book, that book will always take longer than a novel. Why? I guess because they are making great art by hand, that's all, what do you want, sheesh!

Anyway, once a short-list of illustrators is chosen and one accepted (a process that in itself might take an age, as many illustrators might say no for any number of reasons), it will probably take six months to a year for an illustrator to finish a book. Now imagine that there are three books in line ahead of yours, each of which has to go through sketches, and changes, and final art, and changes, and the illustrator sometimes is allowed to get up from his easel and eat, too. And once all the art is done, the book still has to be properly put together, so it will be done early enough (see below).  It all adds up, yeah?

Life Gets in the Way

Have I ever mentioned that pretty much every step of the way to publication takes a long time and input from multiple people?  Well, at least one of those people is always on her honeymoon, on maternity leave or at a conference. Fact.

Timing, Timing, Timing

Each publisher will have their own timeline of when things should be done. But in general, your book will be in fully copyedited and ready-to-go form 8 months (or even more) from publication date, to prepare for bound galleys that can start appearing anywhere from 4 to 6 months (or even more) early. Why should the book be ready so early? Well, maybe so that you can get blurbs from great people in time for them to make it onto the finished book. And so bookstores, who order quite early, can see the book first, all the better to fall in love with it and order lots. And so that reviewers can read it and write intelligent reviews. And so that librarians, booksellers and other big-mouths have a chance to get their hands on a copy, read it and start buzzing about it, of course

The calendar matters, too. If you have a poetry book, it might be a good idea for it to come out in early March to take advantage of the fact that April is National Poetry Month.  If you have a Get Ready for School book, it is a good idea for it to come out during the summer, to take advantage of First Day of School displays. All of this seems obvious, right? But just how many poetry books can one small publisher crank out in March?  This brings us to...
 
Juggling to Fit the List

As the months pass, your season will begin to actually hover on the horizon. "Spring 2012" (or whatever) are words that have beat a tattoo on your heart for the past year. But what the publisher meant by "Spring 2012" when they said it back in Spring 2010 might have been more like "Oh, Spring 2012, or so, we'll see how it goes when the time comes."

Yes, your date is subject to change. This is (probably) not because everyone hates you.  Rather, when the time comes, the good folks in charge at the publisher will actually take a hard look at what is on the upcoming schedule for all the imprints at the publisher. They want their lists to be dynamic, full of books that are different enough that each will make a splash, not too heavily weighted toward one type of book. So if they feel that two books on the list might compete with one another to the detriment of either, one of them might get moved.  Like for example, if they realize, OH HELLO, we have two realistic middle grade dog stories slated to release within a month of one another, yeah, it is very possible that one of them will get moved to a later date.

This is not a bad thing. How pissed would you be if your charming THE DOGS OF CAMP FRISKY that you spent a year writing came out a month after Suzie Q. Author's THANK DOG IT'S FRIDAY, from the same publisher? All the bookstores who ordered from a catalogue chose Suzie's book over yours (because they don't need two different new dog books at the same time, and hers was first in the catalogue), and the publicist pitched both books to media but people went for the first one, so your book was in no stores and nobody was talking about it and Suzie won the Schipperke Fanciers Book Prize and you got screwed?  QUITE pissed, I imagine.  So let the publisher move things around if they need to, to maximize opportunities for both books.

So you Sold? So What. 

I know, I know. Getting a publishing deal is really big. It will change your life FOREVER and nothing has ever been as important and OMGYAY the universe has a new axis around which to spin. Right? 

But the thing is, from the publisher's perspective, this is a cool book, and yeah, they are happy, but guess what? They have lots of cool books that they are happy about. Like... LOTS of them.  You have to get in line, because only so many can come out each season, or they risk getting completely lost in an already way overcrowded field.

Get some perspective. Your book isn't the most important, it is just the most recent. And, as we've seen above, it isn't coming out for at least a year and more likely a couple of years. So, no matter how excited the editor is that she got to buy your book, as soon as the celebratory mini-bottle of champagne is done being quaffed, she has to return to her regularly scheduled programming: dealing with fires that need to be put out RIGHT NOW for books that are coming out way sooner than yours.

Yes. Lots of extremely busy people in a far-off metropolis are ignoring your baby. I bet it makes you feel like one of those moms on Toddlers and Tiaras. Don't you worry, Mama, your little princess will have her time to shine! Just not quite yet. This is where yogic breathing and making a pretty new baby  writing a great new book will come in handy.
 
Make sense?

Sunday, February 13, 2011

Conference Wrap-up

I had a terrific time at SCBWI's upstate NY "Cabin Fever" conference in Syracuse NY.  Home of the world's largest snowplow. (No, really). The icicles were sharp, the snow was swirling, but the company was totally delightful. Thanks to superstars Amy Emm and Ellen Yeomans for the hard work and kindness!

My talk was fun, but I totally ran over time and could have gone for another hour probably with Q&A. For those who are curious, here are the topics I covered in AGENTS 101

1. Who the hell I am, anyway, and what kind of books I represent

2. What is "trade publishing" and how does it differ from educational markets and others? What are "the big six" publishers?

3. How is has the recession, etc, affected publishing?

4. What does an agent even do? How do they help authors navigate the publishing world?

5. How do you get an agent?  How to do the research, a bit about queries, synopses, publication credits, personalization, submission guidelines and the like.

6. On rejection, and what "subjective" really means.

7. Why it is a terrible idea to compare your path to others, how each book has its own way of being sold and published. I had copies of about ten of my books up there and I gave the unique circumstances and timeline of each, bumps along the way, and gave the "shock-and-awe" portion which is how very long it can take for some books to make it to print.

8. MYTHBUSTERS!  I gave each participant a quiz in their handout - 20 myths that I hear over and over from published and nonpublished writers alike - and went through each one and busted them. (Some came from my summertime Mythbusters blog post, some were new.)

and then Q&A!  I got one very interesting question that I have never addressed here, which I hope to get to in the coming days.

Anyway... now I have a train to catch, the real world awaits. But thanks again, Syracuse!  MWAH!   *waves*

Friday, February 04, 2011

Agents 101

Hey all -

Time for you to give me some advice.

Next week, I am doing a talk at an SCBWI event in Syracuse. It is to be on the topic AGENTS 101 - as in, questions and issues that an absolute newbie would bring up, along with some stuff for people who have been around.  It will be a mixed crowd, probably mostly unagented.  (But I am actually guessing about that a bit.)

I've given similar talks before and felt that maybe I was going over people's heads a bit, so this time I want to have an outline of topics and thoughts at hand that I can choose from, so that I can make it a bit more interactive and don't either bore or bewilder the majority.  (Possible anyway, but.)  In other words, I can say, "OK, who here knows what an agent does." - and if only two people out of a hundred raise their hands, that would be the place to start.

So I'd like you to give me ideas of topics to cover. What would you have liked somebody to explain to YOU when you were a newbie?  What have you always wanted to know, but were afraid to ask?  No question or topic idea is too silly -- and even if you are repeating other people, that is OK, I am interested to see how much certain things come up.

Thanks in advance!

Tuesday, February 01, 2011

Snow Day! OPEN THREAD.

Hot Cocoa & Jammy Time           
It is the first of February which means it is time for a brand-new OPEN THREAD. Feel free to ask agentish (or any other) questions in the comments to this post.

I will likely be snowed in for a day or two so I'm curled up with manuscripts and hot cocoa, and I'll take breaks to answer. Short answers will be in comments, long answers may make the blog.

And if you're going outside in this weather, dress warmly, drive slowly, play nicely and don't stay out too long.

Sunday, January 30, 2011

One arrow to shoot at the target?

Q: If you are only supposed to submit/query one MS at a time, how will an agent know whether you have the ability to write more books and build a brilliant career. Especially since it is in an agent's interest to find clients for the long haul.

It feels like authors have one arrow (the MS you're submitting) to shoot at the target. What advice can you offer?
To be clear before I start: I AM NOT COMPLAINING ABOUT READING. I like to read, and I like that so many people want to submit material to me. Just the thing is, as I mentioned in my last post, agents can get overwhelmed fairly easily when dealing with submissions from people that we have no knowledge of or stake in. See, if a client writes to me a million times or asks follow up questions or gives me a bunch of stuff to read at once, well... I'd tell them to knock it off, probably, but I'd mean it with love, and they'd know that.  If a stranger does it, the much more likely response is automatic shutdown of my brain systems.

So my suggestion is, to query with what you think is your VERY STRONGEST piece of work, and only that. You may choose to mention (in one brief sentence, at the very end of your query) that you have other picture books, or another MG work in progress, or whatever, but this is not a must and don't hit it too hard. 

When the agent falls in love with that piece of work and has an email or phone call with you, you can talk about some of the other projects you have cooking, and they will likely ask to read some, particularly if they are picture books.  At this point they already like you and are paying attention, so they are going to go into reading the material with a positive attitude.

Now, while you are querying, you should be polishing up some of that other work, so that you have more material with which to dazzle. If your quest doesn't work out the first time around, you will have another VERY STRONGEST thing to offer, and you can begin again. 

WARNING! WARNING!  WEEEEWAAAA WEEEWAAAA (that was a siren noise). The following scenario happens all the time. WEEEWAAA WEEEWAAAA WARNING! WARNING!

Moxie wouldn't stand for this, unfortunately 
DO NOT. I REPEAT. DO NOT respond to the rejection of the first book by saying "that's OK, I've revised it, here's a newer version!" or "that's ok, what about this one?" and attaching another manuscript(s).  Even if we've said we'd be happy to consider something else in the future.  Not only is this exhausting (didn't we JUST get done thinking about this and saying no? Seriously?) - but if you are responding to the rejection, you are likely to just end up getting thrown away because we won't know it is a new thing.  And if you are going to query a revision, make sure it is really completely different now - that is not something that I will believe can be done overnight.

Give it some time. Allow our feeble brains the opportunity to recuperate from thinking. Then, after a month or two (or six, or twelve), take another shiny arrow out of your quiver, and aim again.

Thursday, January 27, 2011

Nancy Drew and The Case of the Guilty Silence

Q: I queried an agent back in June, and she requested a full MS of my YA novel. I sent it along. When I hadn't heard from her four months later, I emailed and gave her a polite nudge. She wrote right back and said she was still interested in reading it but hadn't gotten there yet, and she asked me to nudge her again in a month if she hadn't contacted me. A month later, I nudged her again, and she didn't respond. She still hasn't gotten back to me, and she's had the MS for seven months now. Should I give up on her and consider myself rejected, or should I keep emailing? At what point does it stop being reasonable and start being annoying? (I have, of course, been submitting elsewhere in the mean time.)

This is a tough one. On the one hand, maybe she has lost your manuscript in the shuffle, maybe you should give her the benefit of the doubt. On the other, if she isn't responding to your emails, maybe she isn't worth your time worrying about. And I hate to even say this, but...


...I totally have manuscripts that I've had since over the summer. 

Am I proud of this? NO! It is, in fact, a constant source of worry and stress for me. Seriously. But reading non-client manuscripts isn't my job. It is not even in my job description. My job is to take care of my existing clients - searching for new ones is cool, but it is the last thing on my plate, and it will get shoved off the plate entirely if there are client issues taking up all the room. 

The amount that I have to read varies a lot from week to week, but what doesn't vary is, I only really have time to read during non-work hours. As of right now I've read about 1,000 pages this week. At the moment I have about 4,000 more pages of manuscripts that I absolutely MUST read before I tackle anything else. That is several client manuscripts, that I have to not only read, but think about, and give detailed feedback on. Also a couple of non-client manuscripts where I know the author in some capacity so I can't keep them waiting too long. A couple of non-client who have revised for me. And something where I know the author has other offers, so I am going to read as quickly as I can.


That is not counting the 30 or so regular fulls that I have waiting for me, all of which I do read a great deal of, if not all of, and most of which I also give notes on (so hopefully it is worth the long wait.) These fulls have to come after everything else. That doesn't mean I am not interested in them - obviously I saw something there if I requested the full. It just means, you know, I'm busy.  I try to read these fulls in order. Though again, if I am really fascinated by the premise, or you have another offer, or I know you, you'll get bumped up in line. It's triage.

When you status query me, I'll say something like "Still haven't gotten to it, sorry" -- but honestly, if I had gotten to it, wouldn't you know? Now maybe I read it and just am still thinking about it, or whatever, but if I'd made a decision about it, you'd be the first to know.  If you keep status querying me... I am probably going to stop answering, because there is only so many times I can say "still haven't gotten to it, sorry" without feeling like a jerk. It won't make me move any faster, it will just pour salt in the wound of how jerky I feel.

Does that mean you should assume that I passed?  Well... kinda. 

Other agents may disagree, but here's what I'd suggest. If it has been more than three or four months, DO send a polite and friendly status query. After all, things do get lost. Then by all means nudge every 4-6 weeks.  But if you aren't getting any response, DO treat it like a rejection. DO sub elsewhere. DO work on the next stuff. DO move on with your life.* Then when the agent writes to you, because they've finally gotten around to reading your book and they love it, they will have to grovel.


*That said, even if you are "treating it as a rejection", please do let the agent know if you get another offer in the meantime, or if you've decided to withdraw the manuscript for whatever reason. That way they can either read quickly, or take the manuscript out of the pile.

Wednesday, January 26, 2011

LIZARD MUSIC by Daniel Pinkwater

It's official: LIZARD MUSIC by Daniel Pinkwater is once again available in bookstores, in a gorgeous hardcover edition from New York Review Books Childen's Classics collection. I am extremely proud of this book.  (It was a childhood favorite of mine, and now I am the agent for it. Crazy!)  This really is a true classic, and I am over the moon that NYRB did such a phenomenal job bringing it back.

Make me happy and feed your brain something weird and special and magic. GO BUY IT.

“Lizard Music is. . . funny, properly paranoid, shot through with bad puns and sweet absurdities, and all about a baffled kid intent on tracking reality (as slippery as lizards) in a media-spooked milieu.” —Kirkus Reviews (starred review)

“Wildly imaginative. . . . This is a natural high.” —Booklist (starred review)

“A writer for smart kids. . . . Pinkwater writes for, and about, people who are not ashamed to look at life a little differently.” —Kathy Ceceri, Wired.com

“I do believe that Daniel Pinkwater is my favorite writer, living or dead.” —Cory Doctorow

“Pinkwater is the uniquest. And so are his books. Each uniquer than the last . . . A delight in oddness. A magic that's not like anyone else's.” —Neil Gaiman


Buy the book at Oblong Books.

Buy the book at Powells.

Buy the book at B&N.

Buy the books directly from NYRB.

Tuesday, January 25, 2011

A Query Query, with Vocab Lesson

Q: I've seen some submission guidelines that seem to be using "synopsis" interchangeably with "blurb", as in, sometimes when an agent requests a query letter and synopsis, it sound like they might actually mean a query letter that includes a brief (1- or 2-paragraph) description of what the book is about.

My question is, would agents ever use these words interchangeably? Or does the term "synopsis" always, always mean a step-by-step description of the entire plot, ending included (2 to 5 pages, etc.).


An example is an agent who said: "Please send me a query letter and brief synopsis. One page only, please."

I'd say the agent probably means exactly what they said: A query letter, and also a one-page synopsis. Part of your confusion might stem from mixing up terms.  I hear people calling jacket copy or pitches "blurb" all the time. I know that it might seem silly or pedantic of me to point all this out. But the fact is, you're a professional writer, talking to publishing professionals. You aren't some random person off the street. THEY can call flap copy a blurb - YOU oughtn't. So it is definition time: 

Synopsis: A straightforward "what is this book about", from beginning to end. You might be asked for  a short synopsis, no more than a page, or a long version, 3-5 pages. Yes, synopses can be a bit of a chore to write. I don't ask for them personally, but I understand why people do, and it is probably a good idea to have one prepared just in case.

Query Letter:  A letter written to an agent (or editor) asking if they want to read your material. Query letter generally has three portions. The intro, where you very briefly explain why you chose to query me (if you like) and what it is that I'm about to be looking at.  The pitch, where you talk about the book and entice me to read it. Your bio, in which you tell me any previous publication history and similar. It may vary a bit, depending on the project, but those are the basic building blocks of a standard query letter.

Pitch: Can be in writing, as in the example above, as part of a query letter. OR can be in-person, as described in the blog entry from yesterday. I try and make my written pitches about the tone and length of jacket copy - definitely no longer. Again, you are trying to get people to read on - you're telling them 'the hook', who the main characters are, what their conflicts are, but not every detail of the plot. This is not a synopsis or a blurb.

Flap (or Jacket) Copy: This is the paragraph or so of description on the inside jacket or back of a finished book that gets people to want to pay money for it (hopefully!). This is not a synopsis or a blurb.

Blurb:  Blurbs are accolades heaped on your book by other writers, usually to be printed on your book jacket or website.  "Susan Quartermaster is a master of pitch-perfect dialogue and crackling wit; Chickens in the Peapatch is a book that will stay with you long after you've turned the last page." -- Stephen King.  That's a blurb.

Monday, January 24, 2011

Conference Tips, part 2

Lots of you are getting ready for SCBWI-NY, so this seems like as good a time as any to follow up on Conference Tips Part 1.

HOW DO I PITCH MY BOOK!?
First of all, "pitching" should not be the goal. I personally hate it when people creep up to me and say "I wanna pitch my book to you!" - What happened to "hello"? How about you just talk to me like a person, and let me ask you about your work?

now this is a pitch

But let's say that you have a one-on-one pitch session scheduled. Or you have chatted me up at a cocktail party and I've ended up asking you the question: What is your book about?

This shouldn't be a summary of your book. I don't need to know the main character's childhood nickname or favorite food or where they went to middle school. In your real voice, in real words, NOT in a canned speech, just briefly tell me what this thing is, and why I should care. That's the taste of the story that will make me want the whole thing… something that will make me say WOW, sounds fun, I want to read that. 

You aren't giving a speech, you are having a conversation with a real person. So keep the "pitching" part brief, pay attention to social cues just like you would in any conversation. I might want to ask you for more information. Be ready to answer follow up questions about yourself or your story.  That means, BE LISTENING.

This is a chance for you to talk about something that you are very passionate about, and know more about than anything in the world.  You are the world’s foremost expert on this book. Literally nobody on the planet knows more about this topic than you do. Have fun! 

A superb brief tutorial on The Pitch can be found on Janet Reid's blog.


BUT I CAN'T EVEN AFFORD TO GO TO A CONFERENCE - AM I DOOMED? 
Heck no. Though conferences can be great fun and useful to get a glimpse at parts of the publishing biz beyond your own desk, or just make new friends who are in the same boat as you, they are hardly required.  You can get an agent and get published without ever setting foot in a conference. (Ask half my clients!) It's just hard to tell, because the writers who are usually the most "out there" on the internet are often the type of personalities who LIKE to go to conferences, so that can make a newbie feel like everyone is doing it, because everyone they see is.

If you want to dabble, but not commit to a big time conference where you have to travel, consider attending a short SCBWI event or two in your region. These are usually a few hours to a day long, and priced reasonably. Also, take a look at WriteOnCon, which is all online. 

You should go if you can afford to (this means both in time and money), and if you honestly want to.  But if you can't get time off the day job, or it is just too much of a stretch financially, or you feel reluctant, or you don't like to be in groups, or whatever, don't listen to folks who insist that you MUST attend. That is hogwash.

The important thing is, do what you need to do to fuel your writing.

Friday, January 21, 2011

When to Keep Your Trap Shut? Almost Always.

An editor friend (who wishes to remain anonymous, but um, you would totally know who it is, and no I am not going to tell you) writes:
I admit that when I’m considering a project, I google the writer (sometimes I don’t have to because the agent volunteers blogs and such).  A couple times recently, I’ve watched writers lament over how long it’s taking their agent to sell something (making me wonder if the agent knows their client is whining about them on the blog) but most often, they just talk about how close they’ve come and, in reading the posts, I realize the project’s been out on submission for some time. And then I go: Hmmm. I wonder if the agent wants that known. Especially when the pitch I just got says, “Hey, I’m just going out with this great new project….”  Nothing wrong with that. I know it’s part of the game.  Still, I’m just curious if an agent has ever said, “Listen, I know you’re anxious about this but let’s not talk about this too much on the blog until it’s sold….”
Obviously I can't speak for every agent. But personally, it makes me cringe when I see writers publicly discussing where they've been rejected, how many times, how long a project has been on submission, and the like. (AFTER the book is sold, if you want to share war stories, that is a different matter - I am talking about while a book is actually on submission). Worse, I've seen blogfuls of complaints, real rejection letters posted, rants about how long the wait times are and how idiotic editors are and how useless agents are and how publishing is going to hell. Yikes!

See here's the thing: Part of what I am selling when I sell your book is the promise of something special. I try to target editors pretty darn specifically. They are one of the chosen few that is reading this book. When they choose to buy it, it will be a coup, because it is something fresh and new that hardly anyone else got the chance to see, that they discovered.  I am also assuring them that you are a pleasant person, easy to work with, with a good attitude. Please don't undermine that.
(ETA 1/22: I also want to point out a bit of basic psychology: If editors know that there is little competition and the book has been rejected by a thousand other people... why should they pay good money for it?)
For me, the same goes for putting sample chapters of unsold material up on your blog or website.  I'd rather see nothing, or at most, a one-paragraph description of the work, rather than sample chapters. My concern, again, is that when I am sending stuff out to editors, if they google you and see that this chapter has been up on your blog for the past two years, it makes you look wedded to an old, tatty, unedited story. Sorry, but it does. Yes, I know that there are some people who have gotten editor and agent interest that way. There are also some models who were 'discovered' at age 13 by scouts at the mall... but that isn't MOST models by any stretch.
(ETA #2 1/22: Some people seem to be confused by the preceding paragraph. I am in no way suggesting that you never put teasers up, or little descriptions of your work, or other fiction, stories, or the like. Certainly you can whet people's appetite with a snippet of the work, or put up stories like the Merry Sisters of Fate do, etc.  Before you get an agent, writing samples may well get you interest. And once the book is sold and edited, your publisher may want you to put up a sample chapter.  I am only suggesting that while you are on submission to editors, you consider limiting the amount of the actual project that you share.)
I understand that you have the best of intentions here, and no, I'm not the blog police. I do ask my own clients to be circumspect about what they post while we are on submission. And that might be something for you to consider, too.

Monday, January 17, 2011

Conference Tips, part 1

I get questions about conferences quite often, ranging from "which conference should I attend?" to "what do I do once I get there?" Since I attend as a speaker, not as an attendee, my perspective might be a bit skewed, fair warning.

WHICH CONFERENCE SHOULD I ATTEND?

You need to figure out a few things, like, what are your budget, time and travel constraints? Some conferences are one-day affairs, some last a couple of days or even a week. There might be one in your hometown, or you might prefer to spend some time away from home. Do you want a small, craft-oriented workshop type environment where you really get to work on your manuscript? OR do you want to attend large seminars where editors or agents give talks the whole time? 

Personally, I adore the craft-oriented small workshops like the Big Sur Children's Writer's Workshop that my agency puts on twice a year, or the Oregon Coast Children's Book Writer's Workshop. At these conferences, there is a low ratio of faculty (agents, editors or well-published writers) to attendees. That means everyone has a chance to get to know everyone else, if not in the workshops, then over meals. Faculty meets with authors in small groups or one-on-one and give feedback, and there is lots of quiet alone-time in a gorgeous location for the authors to actually write without the distractions of internet and TV. All this can really help writers figure out how to focus their stories and where to go with revisions. It seems like a short time, but I have to tell you, the changes that I've seen authors make to their work in just a few days can at times be quite shocking, and magical!

That said, larger regional SCBWI conferences like NE-SCBWI or SCBWI National can be great fun, particularly if you have lots of friends in the region. Going to conferences like this, where there are big rooms full of writers listening to expert presentations and panels (and lots of fun times going on in the lobby after hours!) can be like one big invigorating party for writers and an opportunity to learn more about the business. And often, for a small fee, attendees can meet one-on-one with editors or agents as well. I feel like these conferences might be better for people that are good at schmoozing and "putting themselves out there" - if you aren't quite there yet, you might consider starting with a smaller one-day SCBWI event in your area.


HOW DO I PREPARE FOR A CONFERENCE?

First of all, RELAX. You don't NEED to do anything, or prove anything to anyone. Conferences should be fun, and you should learn something, and you should meet lots of great people, but everyone is nice. They aren't going to judge you or torture you. There shouldn't be anything scary about this experience. Especially at all-children's writers conferences... we all love children's books, after all!

Read the conference materials. Look up the editors and agents online, just to get an idea of where they work and what they are interested in. Send in material if you are supposed to send it in, and/or bring materials with you if you are asked to. (For example, if there will be workshops). Bring a copy of your query letter - why not? Somebody might ask. But DO NOT, FOR THE LOVE OF GOD, expect to hand your query or manuscript to an agent or editor at the conference. We don't want them there. We'll give you submission guidelines if we are interested in getting material, and you can email or send it after the show.

I suggest you go in with your ears open. Bring a notebook. Bring some business cards with your web address and email address to share with other writers (again, if you hand material to faculty it will likely get lost or thrown out.)

Dress neatly but comfortably. Wear comfy shoes. Stay hydrated. Don't drink too much booze, even if it is free, and don't stay up too late, no matter how much fun you're having. Talk to people. Yes, even scary agents. :-) Here are some more great conference tips from SCBWI-conference veteran Linda Joy Singleton.


Up next time: HOW DO I PITCH MY BOOK?

Wednesday, January 12, 2011

Words fail me today.

My dear friend and client LK Madigan has some hard news to share on her blog.

I've had several emails from friends and fans asking what they can do for Lisa.  Well, right now you can send her love and prayers and healing thoughts. I don't think that she's up for getting emails, but I know she's reading the comments of her blog. 

And if you're of a mind to, you can buy her books FLASH BURNOUT and MERMAID'S MIRROR, or check them out from the library, and read them, enjoy them, and share them with a friend, and smile, and think about what a great writer and wonderful person Lisa is.

Then hug your friends and family.

Then if you're a writer, get to work. You don't have enough time to waste any of it!

Monday, January 10, 2011

Link Roundup

I have to share some stuff with you guys so these rascally tabs can be closed. And I can't concentrate on writing a long blog post because Moxie the Dog is going crazy trying to find a mouse that is hidden in the walls and making noise. Argh. ANYWAY:

As most of you know, the ALA youth media awards (including the Newbery, Caldecott and Printz awards, among many others) were announced today. Many congratulations to all!

The Association of Jewish Libraries also announced their awards. Congrats to clients Margie Gelbwasser, Daniel and Jill Pinkwater for being named Sydney Taylor Notable books.

Client Kate Messner wrote a wonderful, and inspiring, and tear-inducing post that everyone who writes for kids must read. Particularly if you DIDN'T win a fancy award today.

YA author Lisa Schroeder on why "Oh Well" should be in every author's vocabulary. A great post for perspective.

Last year's Morris Award winner, my client L.K. Madigan, interviewed this year's winner, Blythe Woolston.

I'm on the front page of the HuffPo books section dishing out kids book advice with my pal David Henry Sterry. Me = loudmouth.

My friend (and non-client) Laurel Snyder reveals her beautiful new book cover. Swoon!

What is up in YOUR worlds?

Tuesday, January 04, 2011

Happy Agentversary to Meee

I realized last night on Twitter that Jan 1 marked my third anniversary as an agent. Woohoo!  Here's how it happened:

I had been an unpaid intern and reader at another agency for a year, but they hadn't wanted to let me actually start taking on my own clients. It was OK though, as they were a grownup book agency and I really wanted to work at an agency that specialized in kids books. So when I met Andrea and the gang in Summer of '07, it was a perfect match.

I hung around ABLA for several months, reading like a madman, working closely with the other agents, especially Andrea and Laura, getting to know the lay of the land and how the agency worked, gathering up a few first clients by lingering around the Blue Board and asking in locked blog posts. Then January 1, 2008, at the stroke of midnight, my bio "went live" on the website. It was funny -- I remember it exactly because I was babysitting, and the kids were asleep so I was checking email... and all of a sudden at like 12:02 I got QUERIES.  12:02!! On NEW YEARS! I checked the website and LO, there I was. (I will admit, I definitely did a happy dance.)

Andrea had warned me that I should not expect to sell a book for the first year that I was an agent. Some new agents do well straightaway, of course, but mostly there is a bit of a learning curve and it takes several months or even a year to get up to speed, meet tons of editors, and start selling. And even when you do start selling, it can take many months to get a contract and get paid, etc, so you have to be prepared for it to be a lean business, especially at first.

I had a project that I was super-duper excited about called FLASH BURNOUT.  It was a 'boy book' but with definite girl appeal. It was gritty and funny at the same time. I loved it!  (still do, in fact).  The author, LK Madigan, had been a critique partner of mine way back when I thought that I wanted to be a writer myself. I loved her book then, and I told her so, but she (because she is gracious and lovely and wouldn't be presumptuous) thought I was just being nice (me?) and basically had to have her arm twisted to actually query me. But she did, finally, and that was going to be the first project I sent out into the world.

I did a lot of research about who to send it to, but I had a gut feeling that one place in particular would love it. That was Houghton, and in particular, the editor who had brought Barry Lyga's books to print. If she "got" Barry, I thought, she'd "get" Lisa. I was confident.

But I still didn't think that I'd get a call in less than two weeks. Nor did I think that the call would be at 6:00 am (editors don't always remember about west coast time). Nor had I planned out anything to say if such a call were to come.  So this was how it went down (remember, I am BLEARY-EYED, having been awoken from a sound sleep).

Me:  [totally asleep, croaking voice]  "hh'looooo?"
Editor:  "Hi! I am calling from Houghton Mifflin... is this... Jennifer?"
Me: [false awakeness]  "YES! HI! HOW ARE YOU!" 
Editor: "Well thanks. So I loved FLASH BURNOUT."
Me: "yay!"
Editor: "And I want to make an offer" [proceeds to rattle off numbers]
Me: [searching through blankets for nonexistent pen] "ok, could you possibly email that to me? I don't seem to have a working pen at my desk here..."
Editor:"Sure thing"
Me: ....
Editor: ....
Me: "Umm..." o.O
Editor: ....
Me: "OK, so... forgive me, this is going to sound silly but... err... what do I do now?"
Editor: "Mmm... probably you should talk to your author."
Me: "AHHH! Yes, right. OK!"

And that book became not only the first book that I sold, but also my first AWARD-WINNING book, and the start of this whole crazy ride.  (The picture is of FLASH with its Morris Award finalist sticker - in fact, it ended up with the gold, I just couldn't find the image. BUY IT.)

I just did some quick calculations. I currently have 28 clients. (5 of them I picked up in 2010).  I've sold 55 books (not counting foreign sales, audio books or film options). 15 books have been released, and 10 more are slated to come out by Summer 11.

All in all it has been a great few years, and I look forward to an even more amazing stuff to come, because I work with the MOST talented and interesting and surprising group of authors ever.

*love*

Monday, January 03, 2011

Slightly Self-Serving Link Roundup, plus a plea

NEWS, SELF-FLUFFING & RANDOM STUFF I'VE BEEN MEANING TO SHARE:

* My fave blog Editorial Anonymous is back from hiatus, with a couple posts about Agents right up top.

* Several famous authors were asked to talk about their agents in the latest Horn Book. Here's one of my clients talking about me.

* A blog in which three agents (one of whom is me) give three pieces of advice. I sort of rant a bit, but.

* Here's a superb article on productivity: If it won't fit on a Post-It, it won't fit in your day. (Full disclosure: I read it, appreciated it, then promptly disregarded it and made my to-do list on a large whiteboard.)

* In case you missed it over the weekend, here's a new Open Thread for the new year. There are A TON of really great questions being asked in comments, feel free to chime in or add your own!

* Several clients have had good news lately: Tara Kelly's HARMONIC FEEDBACK is a YA Cybils Finalist. Daniel Pinkwater's ADVENTURES OF A CAT-WHISKERED GIRL is a Smithsonian Notable Children's Book for 2010. Kate Messner's SUGAR AND ICE was Amazon's Best Middle Grade book for December. Am I missing any good client news? If so, remind me in the comments and I'll add it!


NOW FOR THE PART WHERE YOU HELP ME:

I want cheering up. So what is going on in YOUR world? Any great news to share?

Sunday, January 02, 2011

New Year, New Open Thread

Hey gang,

It's that time again - OPEN THREAD TIME.  Have a question about things book/publishing/agentish? Or just about, you know, life in general? ASK AWAY.  Have an intense desire to share pictures of your pet, or tell me what you got for Christmas? GO FOR IT.

Short answers will be dealt with in comments, long answers will be blog-fodder.

Happy New Year!

xo Jenn

Friday, December 17, 2010

I got THE CALL! ... Um now what?

Writers often want to know what, exactly, happens AFTER an agent signs them.  Then they go on submission with their agent, and they want to know what, exactly, happens AFTER they get an offer. Then they get a contract and want to know what, exactly, happens AFTER their book is published.... and on, and on.  Well, I've got good news and bad news, kids.

Good news: That's what this post is about!

Bad news: There is no single answer to these questions, and you'll have to accept the fact that I could have answered "it depends!" to all of them, and "who in hell knows" to many of them.

You've been querying agents, and you get a call or an email -- one of them wants to sign you! NOW WHAT HAPPENS?

You take a deep breath. You schedule a phone call for a time that is good for you. Plan for this call to take at least an hour (though it could obviously be much shorter, you want to have the time dedicated.)
If the agent suggests a time that is NOT good for you, don't be afraid to say so. You are the one being wooed here.

Let the other agents who are considering your work know that you have an offer. Give them a few days or a week to read and respond. Something like "I have an offer of representation. If this manuscript interests you, can you let me know by ____x-day____? And if you need more time, let me know. Thanks so much"

During the call: You have questions that you want to ask. Ask them! You might make a list of questions ahead of time so you don't forget if you get nervous. Ask if they will let you look at the agency agreement, and if you can talk to some of their other clients.

If you get more than one offer: It is cool (but it can be sickening!) to be confronted with multiple offers from agents. Talk to each one, see whose vision most resonates with you, talk to their clients, and use your gut instinct.


You signed! Congratulations. NOW WHAT HAPPENS?

Depends on the agent, and the project. What happens with ME is, usually I send notes (or have already sent notes) and I want you to do a revision or clean up the manuscript in some way. The amount of work to do here will vary.  Meantime, I may want you to send me other material (possibly a bio, series overview, or similar) -- all of which I will discuss with you.

You send the revision and it is AWESOME! Yay you! NOW WHAT HAPPENS?

I've crafted a list of likely editors, based on my contacts, the agency database, getting input from my colleagues, and your input. I show you the list, and you can feel free to give your feedback (like if there is somebody you met at a conference and didn't like, for example).  I usually approach 8-10 editors at a time, sometimes fewer if the book is more of a specialized topic (nonfiction picture book about fire ants, for example).

Then we go on submission.  I usually call or email first, or occasionally pitch in person, and about 95% of the editors I pitch ask to see the material. The ones who don't, it is usually because it sounds too close to something they already acquired, or something like that. I think that this is pretty standard, most editors WANT to see great stuff from agents they like, so they'll say yes to taking a look.

Then we wait. YOU start writing another book. I go about my business. Editors take time - sometimes a couple of weeks, sometimes a couple of months. I usually give them about 4-6 weeks before I start gently nudging, though I would nudge much sooner than that if there'd been quick opening reads and interest off the bat, and I might hold off nudging a bit if there'd been conferences or holidays.  Of course... nudging doesn't always work; like agents, editors are often reading in whatever spare time they can grab, and I don't want them to get irritated with me and just give me a quick no to get me off their back, so I use my discretion about this.

I have gotten offers as quickly as the day after submitting something. I have had offers take as long as two years and multiple rounds of revision & submission to come through. (And some things just don't sell, and you will sell the next book, or the next, first.) Have I said BE PATIENT yet in this post? No? WELL BE PATIENT.


You have a publisher interested! OMG YAY! NOW WHAT HAPPENS?

I tell you about the offer. Then I inform all the other editors who are still reading. I give them a few days to decide to fish or cut bait.  If multiple people decide they are interested, you may have an auction, and have to decide which editor to choose. Let's say for the purposes of this post, though, that only one editor wants to make an offer, and you want to accept it.

I negotiate the main deal points with the editor. These points include advance, royalty (including escalation on royalty, in other words, after you sell x-number of copies, your royalty improves) and what rights we are keeping. These go on a "deal memo." If everything is kosher for all parties on those main points, we accept the offer. Huzzah!


So you are going to be published. Holy crap that is awesome. But um... NOW WHAT HAPPENS? 


Sometimes your agent and publisher will tell you it is OK to spill the beans and talk about your deal. Sometimes they won't. If the negotiation is still pending, or if the publisher wants to make a special splashy announcement at a later date, or something, they may ask you to wait until the contract is finalized. 

But even if you get to talk about your deal, a lot of the time, now is the worst part of the process, especially for a newbie. Not because anything terrible happens... but because nothing happens.

Nothing.

Weeks, sometimes months, may go by. Sometimes MANY months.  Sometimes MANY MANY months.  You may not hear from your agent, because there is nothing new to say. You won't hear from your editor -- and can you even call this person your editor? After all you've had only the one phone call, and sure they SEEMED excited, but now so many months have passed and holy freaking hell what if they forgot about you??! There's no contract yet -- what if they decided they hate your book now??!?  What if it was all IMAGINARY???!  AHHHHH!!!!

You may get the urge to throw your entire book away, or find a way to just melt into the ground, or write lengthy angry blogs post about how terrible publishers are, or write a lengthy angry letter to the editor, ccing the president of the company, about how terrible they are, or fly to Mexico and become a dance instructor, or similar.  RESIST THESE URGES.

Eventually, your contract will work its way from the bowels of the publishing house and into your agent's hands. This can take anywhere from two weeks (though that is truly VERY unusual and fast) to... well, I have one that I've been waiting six months for, and counting. Fingers crossed for January!

Once the contract comes, it will be read by your agent. Very often, the contract will be based on boilerplate that the agency has already established with that publisher, so it will be made up of language that was negotiated long ago, with changes made to reflect the terms in your deal memo. There are still always things to change, ranging from a simple typo to a mistaken deal point.

 SOMETIMES the publisher is establishing a new boilerplate with an agency (either because the agency has never worked with that publisher before, or, more likely, because the publisher has recently changed its contracts for everyone.) IF that is the case, it will take even longer, as the agency may have to do heavy negotiating and/or bring in lawyers to work out the fine details.

In either case, the agent will negotiate until the contract is satisfactory. Then the contracts department will crank out another copy of the document. Good news, this wait on this is usually much faster than the first wait was.  Now you get your copies (sometimes via snail mail, sometimes via email) - you sign them, and send them in for countersignature.  4-8 weeks later, G-d willing, you get your first check.


YAY YOU ARE A PAID WRITER!  Errr... now what happens?

That, my friends, is fodder for another post.

Wednesday, December 01, 2010

Open Thread, December

Hey gang,

A fresh month means a fresh place to ask agentish & bookish questions.  Short answers I will respond to on in comments, long answers I will devote blog space to. Don't be shy, I am (almost) always (fairly) nice.


:-)
 Jenn